Ready to turn AI potential into profitable products that users actually need?
Let's define your AI product strategy to:
Leverage proven User Experence techniques to identify high-impact opportunities, prioritize features that matter, and de-risk your development investment.
Ready to get strated? Let's talk.
We offer comprehensive user research and AI product strategy services tailored to your specific needs, timeline, and budget.
Each engagement focuses on answering your most critical product questions with proven methodologies and clear deliverables.
I offer flexible ways to work together, based on your needs.
I begin by identifying your business goals, key questions, and objectives. This phase includes stakeholder interviews, existing data review, and alignment on success metrics to ensure the project delivers maximum value.
I design a comprehensive research plan including methodology selection, participant recruitment criteria, timeline, and deliverables. This plan serves as our roadmap and ensures all stakeholders understand the process, timing, and their involvement.
The research is conducted using appropriate methods for your questions—interviews, testing sessions, surveys, field studies, or a combination. You're encouraged to observe sessions and will receive interim updates throughout.
Observations and videos/quotes are transformed into meaningful patterns and insights. This analytical process identifies user needs, behaviors, and opportunities that directly impact your product decisions.
I prefer to involve your cross-functional team with synthesis as this builds user empathy on the team, resulting in better user-centered outcomes in the long term.
Findings are presented with clear, actionable recommendations tied to your business goals. The delivery format can include collaborative sessions with the team, video highlght reels, live presentation/discussion, and/or written reports for future reference
Most research projects follow a 4-8 week timeline from kickoff to final recommendations. Rapid studies can be completed in as little as 2 weeks for urgent needs. Retainer relationships provide ongoing insights with flexible scheduling based on your product development cycles.
I leverage industry-standard tools for efficient research execution including Google Meet, Zoom, User Interviews, Lyssna, Condens, and others as needed. All tools are selected based on your specific needs and can integrate with your existing workflow.
"Susan provided excellent leadership while involved in an initiative to reengineer processes and select enabling technologies.
Her deep understanding of process analysis and UI design were key components to the success of the initiative."
Client - Chris Haver, Director, HR Services, Giant Eagle
"Susan has great session facilitation (moderation) skills. She always builds rapport with participants and puts them at ease. As a result, she has wonderful conversations with participants and gathers useful insights from them.
This applies to clients as well. She listens closely to their needs to ensure that projects stay on trajectory and the client remains enthralled with her work."
Manager, Dan Berlin, Mad*Pow
"I worked with Susan over many years in her role as a UX research leader. She consistently delivered actionable insights that contributed to powerful decision-making and, ultimately, better outcomes for our customers.
Susan is collaborative and highly curious -- qualities critical to success in improving customer experiences."
Laurel Greatrix, VP of Marketing, Viator
Let's discuss how I can help you organization. Schedule a call.
Take the first step toward building products your users will love.
Schedule a free 20-minute consultation to discuss your needs and explore how I can help you meet your business goals.
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Strategic AI Guidance.
Research-Backed Decisions.